Job Description
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[2025 H2 Term-time Internship] Marketing Intern
Posting Start Date:  07/05/2025
Job Category:  Internship
Job Family:  Corporate Communications, Partnership & Engagement

What the role is

What the role is
At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What will you be working on

The Media and Publicity Department (MPD) strengthens CPFB’s reputation, sustain Singaporean’s trust in CPFB schemes and systems, and influence behavioural change in members. Inform, educate, and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement.

In this role, you will: 

  • Provide support to the team on integrated marketing communications initiatives for the Board, including but not limited to marketing research, campaign management and media planning. 
  • Produce campaign publicity materials for internal communications during campaign launch
  • Provide secretariat support for proof-reading committee by assigning translation tasks to proofreaders to check for accuracy and nuancing of translated materials.

What are we looking for

We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team.

  • Pursuing a polytechnic or degree education with a focus in marketing 
  • Good knowledge of marketing communications (both offline and digital), research, creative and media-buy processes as well as preparation of marketing reports to track progress/impact of marketing initiatives. 
  • Meticulous and possess a strong eye for design with ability to present information in clear and concise manner across a range of communication platforms creatively. 
  • Strong project management, presentation, writing and interpersonal communications skills. 
  • Creative self-starter who is also able to work effectively in a team. 
  • Adept at handling multiple projects in a fast-paced environment.
  • Ability to do copywriting 
  • Familiar with Canva and Adobe creative suite 

Position is on a full-time internship basis from Jul - Dec 2025.

What you can expect

What you can expect
Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:

  • Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever-evolving technological landscape. 
  • Promotion opportunities based on your capability and on-the-job performance. 
  • A vibrant community of like-minded and friendly colleagues, where collaboration and creativity thrive. 
  • A hybrid work model that offers flexibility for remote work, subject to exigencies of service. 
  • Flexible dress code that empowers you to choose your appropriate outfit for the day. 
  • A comprehensive rewards package that includes annual leave, pro-family leave, medical and dental benefits, and access to recreational activities.
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