Job Description
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[2026 H1 Term-time + Summer Internship] Media Relations Intern
Posting Start Date:  29/08/2025
Job Category:  Internship
Job Family:  Corporate Communications, Partnership & Engagement

What the role is

What the role is
At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What you will be working on

The Media and Publicity Department (MPD) strengthens CPFB's reputation, sustain Singaporean's trust in CPFB schemes and systems, and influence behavioural change in members. Inform, educate, and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement. This role offers an opportunity to gain hands-on experience in public sector communications, with a focus on developing skills in media relations, strategic planning, and project management. Working as part of a dynamic team, you will help develop and implement media strategies aimed at raising awareness, understanding, and appreciation for CPF schemes and policies by engaging key media partners. Additionally, you will monitor and analyse media coverage as well as public sentiment to identify potential public relations issues, and provide support for relevant communications efforts. 

In this role, you will:

  • Support media monitoring by issuing a daily summary of CPF-related news and updating relevant information for analysis.
  • Assist in day-to-day media requests, and onsite media management for events.
  • Develop compelling story angles for media pitches.
  • Assist with the scheduling of media cultivation sessions.
  • Conduct media research to inform and enhance communication strategies.
  • Support the team with other ad-hoc tasks as required.

What are we looking for

We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team.

  • Currently pursuing a Degree in Communications, Journalism, Public Relations, Marketing, or a related field.
  • Communicates clearly, both in speaking and writing. Bilingual capabilities are advantageous.
  • Has strong analytical and critical thinking abilities.
  • Has a creative mindset with a talent for generating innovative ideas.
  • Keen interest in emerging media trends and enthusiasm to explore new communication platforms.
  • Keeps work organised and pays attention to detail.
  • Works well independently and with others, takes initiative without needing constant supervision.

Position is on a full-time internship basis from January 2026 to August 2026.

What you can expect

What you can expect
Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:

  • Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever-evolving technological landscape. 
  • Promotion opportunities based on your capability and on-the-job performance. 
  • A vibrant community of like-minded and friendly colleagues, where collaboration and creativity thrive. 
  • A hybrid work model that offers flexibility for remote work, subject to exigencies of service. 
  • Flexible dress code that empowers you to choose your appropriate outfit for the day. 
  • A comprehensive rewards package that includes annual leave, pro-family leave, medical and dental benefits, and access to recreational activities.
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