Job Description
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[2026 H2 Term-time Internship] Digital Marketing Intern
Posting Start Date:  05/03/2026
Job Category:  Internship
Job Family:  Digital, Marketing & Creative Services

What the role is

What the role is
At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What you will be working on

The Media and Publicity Department (MPD) strengthens CPFB's reputation, sustain Singaporean's trust in CPFB schemes and systems, and influence behavioural change in members. We inform, educate, and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement. The Performance, Insights and Optimisation team plays a critical role in engendering behavioural changes, perception shifts and optimising performance of our marketing efforts aimed at helping CPF members.

In this role, you will:

  • Write and refine engaging, conversion-focussed copy for eDMs, native advertisements, and other digital marketing assets.
  • Support the editorial team to write educational articles for the CPF Educational Resources section on the CPF website.
  • Develop multiple copy variations for A/B tests to test different messaging styles, Call To Actions, and subject lines.
  • Source relevant content, insights, and trends to enhance eDM campaigns.
  • Assist in developing eDM content strategy to achieve campaign objectives.
  • Other ad-hoc tasks as assigned by supervisor.

What are we looking for

We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team.

  • Currently pursuing a Diploma or Degree in Marketing, Communications, Social Media, Business or a related field.
  • Strong writing and editing skills with a keen eye for detail.
  • Basic understanding of digital marketing platforms, especially those related to email marketing, content marketing and digital advertising.
  • Ability to write persuasive, audience-focused marketing copy.
  • Willingness to experiment on different content approaches and styles, including the use of AI tools.
  • Familiarity with A/B testing concepts or conversion optimisation tactics in marketing would be preferred.
  • Experience in research methods or graphic design tools (e.g. Photoshop) would be advantageous.
  • Collaborative mindset and the ability to work effectively within a team.
  • Proactive and self-motivated with a desire to take on new challenges.
  • Works well independently and with others, takes initiative without needing constant supervision.

Writing samples might be requested should you be selected for an interview.

Position is on a full-time internship basis from August 2026 to December 2026.

What you can expect

What you can expect
Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:

  • Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever-evolving technological landscape. 
  • Promotion opportunities based on your capability and on-the-job performance. 
  • A vibrant community of like-minded and friendly colleagues, where collaboration and creativity thrive. 
  • A hybrid work model that offers flexibility for remote work, subject to exigencies of service. 
  • Flexible dress code that empowers you to choose your appropriate outfit for the day. 
  • A comprehensive rewards package that includes annual leave, pro-family leave, medical and dental benefits, and access to recreational activities.
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